Will AI replace marketers? We sat down with Sofia Pereyra to discuss the future of marketing according to her expertise.

Learn how to leverage the 5 steps of the buying decision process and adapt it to your ideal target to create successful campaigns.

In the world of business, every entrepreneur or manager should understand the break-even point to have control of their business finances.

Overcome the fear of analyzing data by explaining why it is an art and should be viewed as a beautiful process of decoding information.

Crafting surveys can be one of the most challenging tasks for researchers, primarily because they often overlook a common mistake

see how important it is to pick the right questions for your research depending on the data you need to answer your initial concerns.

With the rise of new technologies, people are worried that the future of marketing is lost to Artificial Intelligence.

Persuasion plays an important role in advertising brands and products to reach more consumers and fulfill their needs.

Brands should always consider storytelling as a tool for their marketing communications for better results.

Video advertising has been becoming so popular because it engages with the audience on many different levels changing their perception of...

Learn how brands connect with customers to increase engagement.