Will AI replace marketers? We sat down with Sofia Pereyra to discuss the future of marketing according to her expertise.

Uncover the power of the Brand Value Chain framework and learn how to measure your brand's impact from marketing investments to customer per

Let’s talk about the difference between a product and a brand and their importance in creating brand loyalty with consumers.

The Walt Disney Company’s use of Google Ads illustrates the platform’s potential to drive engagement, sales, and brand loyalty.