Will AI replace marketers? We sat down with Sofia Pereyra to discuss the future of marketing according to her expertise.

Uncover the power of the Brand Value Chain framework and learn how to measure your brand's impact from marketing investments to customer per

Discover the magic of experiential marketing with Disney! Learn how they blend experiential and one-to-one marketing to create lasting conne

Uncover the fascinating world of post-purchase decisions and why they matter for marketers. Dive into the consumer's mind after a purchase!

Unlock the secrets of brand positioning and personality. Learn how to connect with consumers and create brand loyalty. Dive deep into the ma

Delve into the intricate world of consumer psychology and understand the buying decision process. Discover how marketers can influence buyer

Let’s talk about the difference between a product and a brand and their importance in creating brand loyalty with consumers.

Learn how to leverage the 5 steps of the buying decision process and adapt it to your ideal target to create successful campaigns.

The Walt Disney Company’s use of Google Ads illustrates the platform’s potential to drive engagement, sales, and brand loyalty.

Often in marketing, professionals overlook the importance of exploring the consumer’s mindset to understand their decision-making process.

With regression, you can get a heads-up on the future of your business."

see how important it is to pick the right questions for your research depending on the data you need to answer your initial concerns.

With the rise of new technologies, people are worried that the future of marketing is lost to Artificial Intelligence.

Discover the marketing secrets behind Disney's trajectory for more than a century.

Persuasion plays an important role in advertising brands and products to reach more consumers and fulfill their needs.

Video advertising has been becoming so popular because it engages with the audience on many different levels changing their perception of...

Learn how brands connect with customers to increase engagement.