Will AI replace marketers? We sat down with Sofia Pereyra to discuss the future of marketing according to her expertise.

Uncover the power of the Brand Value Chain framework and learn how to measure your brand's impact from marketing investments to customer per

Discover the power of marketing with partnerships and sponsorships. Learn how to maximize your brand's reach and create lasting relationship

Discover the magic of experiential marketing with Disney! Learn how they blend experiential and one-to-one marketing to create lasting conne

Uncover the fascinating world of post-purchase decisions and why they matter for marketers. Dive into the consumer's mind after a purchase!

Unlock the secrets of brand positioning and personality. Learn how to connect with consumers and create brand loyalty. Dive deep into the ma

Delve into the intricate world of consumer psychology and understand the buying decision process. Discover how marketers can influence buyer

Let’s talk about the difference between a product and a brand and their importance in creating brand loyalty with consumers.

Learn how to leverage the 5 steps of the buying decision process and adapt it to your ideal target to create successful campaigns.

Let’s look at how Disney stores its data and the significant benefits of having an organized data center for marketing and analytics.

In the world of business, every entrepreneur or manager should understand the break-even point to have control of their business finances.

Understand the importance of market share and share of voice to leverage powerful campaigns.

Overcome the fear of analyzing data by explaining why it is an art and should be viewed as a beautiful process of decoding information.

Discover the secrets to crafting a winning website with 5 essential tips, from mobile-friendly design to storytelling through images.

The Walt Disney Company’s use of Google Ads illustrates the platform’s potential to drive engagement, sales, and brand loyalty.

Often in marketing, professionals overlook the importance of exploring the consumer’s mindset to understand their decision-making process.

With regression, you can get a heads-up on the future of your business."

Crafting surveys can be one of the most challenging tasks for researchers, primarily because they often overlook a common mistake

see how important it is to pick the right questions for your research depending on the data you need to answer your initial concerns.

With the rise of new technologies, people are worried that the future of marketing is lost to Artificial Intelligence.